HERE Technologies, the world’s leading location data and technology platform, has announced an expansion of its global partnership with innovative addressing system what3words. Starting this year, customers using the HERE platform’s Location Services application programming interfaces (APIs) will be able to easily activate their what3words license via HERE.
Amid increasing consumer demand for the innovative location technology, HERE is making what3words available in its platform. Automotive customers are already able to activate their what3words license via their HERE account managers, and the latest agreement between the two companies will bring this offering to customers across other verticals.
The partnership between HERE and what3words, first established in 2020, has already enabled major players, including Jaguar Land Rover, to effortlessly integrate the technology into their systems.
Nearly every global automaker, leaders in e-commerce, transportation and logistics, and public sector agencies worldwide are customers of HERE. Adding what3words functionality to its platform makes it quick and easy for these clients to introduce the tech to their own systems, addressing the growing consumer demand for what3words globally.
Clare Jones, Chief Commercial Officer at what3words, commented, “Our partnership with HERE has proven to be a major accelerant to our growth in the automotive industry. Integrations that would have taken years of development can now be done in months, and innovative updates can even be delivered over-the-air. The speed and ease offered by this partnership will enable what3words to leapfrog slow legacy processes that have held back innovation in other industries, and we’re incredibly excited by the opportunities this partnership presents.”
Remco Timmer, Vice President of Product & Technology at HERE Technologies, commented, “As the world’s leading location platform, we’re committed to providing our customers with best-in-class products and services. what3words’ innovative technology creates another layer of precision in the way the world communicates location, and we see so much potential in making what3words readily available for thousands of our customers around the world.”