Can you believe that just a decade ago, it was not common to order groceries, takeout, or book a taxi using our smartphones? Even crazier is the fact that a decade before that, owning a computer or laptop was a rarity. Technology evolves rapidly and changes the way we conduct business. B2B purchasing used to be done over the phone or by referencing printed catalogs, but nowadays, having an online presence for B2B companies is essential for success. The pandemic has significantly accelerated the growth of B2B ecommerce as offline businesses shifted to online platforms. In this blog, we will highlight 5 trends that are shaping B2B ecommerce and are here to stay.
- B2B selling through online marketplaces continues to grow. Online marketplaces are the fastest-growing sales channel in B2B ecommerce. They provide a unique opportunity to reach customers actively searching for products and ready to make a purchase. For companies transitioning to online sales, leveraging established marketplaces like Amazon, Etsy, and eBay can significantly boost visibility and reach.
- Giving customers a visual ecommerce experience. While online sales take away the in-person experience, 3D product configurators and augmented reality (AR) can provide an engaging customer experience. AR allows customers to interact with computer-generated objects on their smartphones, giving them a better understanding of the product they are buying.
- Offering a hyper-personalised customer experience. Personalisation is a crucial trend for businesses, and it applies to the B2B sector as well. Tailoring messages and promotions based on individual customer needs and behaviors can significantly enhance customer engagement and loyalty.
- Investing in self-service tools. Providing self-service tools such as chatbots can improve customer retention and streamline the buying process. Ensuring seamless integration of customer preferences into the CRM system is crucial for creating a convenient and enjoyable buying process.
- Seamless systems integrations. B2B customers expect smooth and quick online transactions. Investing in ecommerce system integrations ensures that customers have a seamless buying experience from start to finish, including integration with accounting systems.
We hope that these trends provide valuable insights for improving your business. If you are in need of a B2B ecommerce website and App that seamlessly integrates with your accounting system to boost revenue, feel free to reach out to us at GOb2b.