Feature launch: Custom domains reduce data loss from ad blockers | RudderStack

By neub9
3 Min Read

Ad blockers and strict content security policies create challenges in gathering comprehensive customer event data. These obstacles can result in loss of attribution, disrupted customer experiences, and gaps in understanding user behavior.

However, we have made it easier to overcome these data collection hurdles. Our new custom subdomain feature simplifies the configuration of personalized domains for your event pipelines, enhancing data quality and security. This allows you to capture more events even in the presence of ad blockers.

The Issue: Data Loss from Ad Blockers

Over 37% of people are now using ad blockers, which can prevent crucial tracking events from reaching your analytics and business tools, resulting in data loss and a negative customer experience.

Similarly, content security policies (CSPs) can also block vital analytics scripts, making it difficult to obtain exceptions for certain domains.

Ultimately, the consequences of data loss impact ROI for data initiatives, forcing businesses to resort to time-consuming and unreliable workarounds.

DIY solutions often require deep network knowledge and introduce risks such as reliability issues and security vulnerabilities, impacting scalability and core business functions.

The Solution: Implementing Custom Domains

Our new custom domains capability allows you to configure a custom subdomain for your event data pipeline in minutes, enabling you to bypass ad blockers and meet CSP requirements effortlessly.

Once implemented, your events are seamlessly sent to your custom subdomain, with Rudderstack handling SSL certificates, DNS routing configuration, and setting up the content delivery network.

The Impact: Improved Data Quality and Reduced Engineering Workload

By implementing custom domains with RudderStack, you’ll be able to focus on delivering meaningful insights instead of compensating for missing data, benefiting engineering, marketing, product, and most importantly, your customers.

  • Engineering won’t have to spend time coordinating and implementing workarounds.
  • Marketing will get better attribution and complete customer journey analytics.
  • Product can act on better insights, trusting that their data is comprehensive and accurate.
  • Every customer will have a consistent and secure experience interacting with your brand’s domains.

If you’re looking for a better way to overcome the data collection hurdles presented by ad blockers and content security policies, check out the documentation to learn more and schedule a demo with our team today.

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