RudderStack is a powerful open-source customer data pipeline tool.
We take great pride in being part of the open-source community and are committed to finding new ways to contribute to it. For example, we have partnered with GitHub in their GitHub Sponsors for Companies initiative, where we sponsor OSS community developers who contribute to the RudderStack project. You can learn more about our bounty program in this post.
Additionally, we have open-sourced our documentation and blog to encourage more community developers to contribute their thoughts and opinions on various data-related topics.
However, we believe that this is just the beginning, and we are committed to doing more to give back to the community. We want to inspire people to get involved in open-source and foster their interest in building cutting-edge software that can make the world a better place.
As part of this initiative, we recently conducted a webinar for the students at NSHM Knowledge Campus, a premier management and engineering college in Kolkata, India.
About the Webinar
The webinar was conducted by Arnab and Dipanjan, two crucial team members with close to 30 years of software development experience between them. Around 30 students, college staff, and faculty members attended the webinar.
The objectives of the webinar were:
- To introduce the concept of data-driven marketing and Customer Data Platforms (CDP) to the students.
- To familiarize them with RudderStack, its open-source architecture, and how it is used as a customer data pipeline to collect, transform, and route customer events to various activation platforms.
Data-Driven Marketing and CDPs
The webinar began by introducing the students to the concept of data-driven marketing and how it helps businesses offer the right product to their customers at the right time. It also highlighted the use of valid, refined data obtained via customer interactions and third-party tools to drive various marketing use-cases and enhance the customer experience.
The webinar also introduced the students to the concept of a Customer Data Platform and how it can be used to collect, organize, process, and unify data from disparate sources for all business activation use cases. It helped differentiate between a CDP, CRM(Customer Relationship Management), and a DMP(Data Management Platform).
Demo of RudderStack – An Open-Source Customer Data Pipeline
The webinar also introduced the students to RudderStack, an open-source, enterprise-ready customer data pipeline. It demonstrated RudderStack’s open-source architectural components, high-level workflow logic, and the underlying technologies used to build these components.
After getting a demo of how to set up the RudderStack server, the students gained a first-hand understanding of a sample event payload. The webinar showed how to set up a data source and destination in RudderStack and route event payloads in real-time reliably.
This exercise allowed the students to see a data pipeline in action and understand how businesses can use it to route their data for analytics and marketing use-cases.
In Conclusion
The webinar provided valuable practical exposure to the students, allowing them to apply their knowledge of technologies learned in the curriculum to real-world scenarios. We also invited the students to take part in our internship program to gain experience in building cutting-edge software for various domains.
The Head of the CS Dept at NSHM, Mrs Suparna Dhar, summed up the importance of real-world IT experience gained through internships.
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