Recognized as a One to Watch in the Marketing Tech Stack
We are thrilled to announce that Snowflake has identified RudderStack as a One to Watch in the Analytics category for their prestigious Modern Marketing Data Stack awards. To find out more about the awards, you can read Snowflake’s official announcement here.
In today’s crowded marketing tech stack market, many marketing teams struggle to find a single source of truth, crucial for delivering personalized experiences and measuring ROI. Snowflake’s report is designed to guide marketers on using the right tools in conjunction with the Snowflake Cloud to create an agile, insightful, and actionable single source of truth. The winners of this award were selected based on an impartial, data-driven report on the best tools and practices used by Snowflake’s global customer base.
Snowflake’s analysis highlighted RudderStack as a key analytics tool used by their customers. The analytics category encompasses technologies that apply analytical processes to marketing-related data from various sources, enabling insights into consumer actions, refining marketing campaigns, and optimizing ROI. Included in this category are web analytics, social analytics, product analytics, behavioral analytics, and more.
To discover how Snowflake customers leverage RudderStack for powerful analytics across marketing and other departments, register for our upcoming webinar featuring Shippit.