… consult with others, such as industry colleagues or community members, or consider hiring a consultant if it fits into your budget. Having an outsider review your website and buyer experience can reveal old, confusing, or broken elements that you may have missed.
3. Revisit your customer journey map with your current team to ensure everything still works as intended. Review all processes and document them so that the work can continue even as people leave or change jobs.
4. Offer multiple ways for people to subscribe to your content. Don’t limit yourself to a single method and encourage sign-ups throughout the customer journey.
5. Review and improve the unsubscribe experience. Consider accommodating different reasons for unsubscribing, such as providing the option to change email addresses, pause subscriptions, or receive fewer emails.
6. Review your chatbot experience and make sure it provides a conversational experience to help visitors at every stage of their journey.
7. Find interesting data or start collecting it to create compelling, data-driven stories that can captivate your audience and drive engagement.
By implementing these ideas, you can improve your marketing repertoire without spending more. These strategies can help you adapt to changing economic conditions and better meet the needs of your audience.