Why you need a B2B ecommerce platform to succeed in 2024

By neub9
4 Min Read

Sales representatives have traditionally been the foundation of nearly every B2B company. However, with the changing times, B2B companies need to adapt or risk falling behind competitors. One of the biggest shifts in recent years is the evolving customer expectations in B2B ecommerce. Customers now anticipate the ability to place orders online and even have the option of a mobile app, mirroring their personal shopping experiences. Many B2B businesses have been hesitant to implement ecommerce, but those solely relying on sales reps for sales will struggle. Ecommerce does not replace sales reps; rather, it has transformed their roles. Instead of in-person sales, reps now use video calls to assist customers in online ordering and viewing invoices. This shift has the potential to increase sales, as customers can easily place large and repeat orders at their convenience. While customers still prefer human interaction, having an ecommerce website has become a necessity for business growth in 2024.

If you are new to ecommerce, where should you begin?

Our recommendation is to start by establishing an ecommerce website that is user-friendly, regularly updated with accurate information, customizable for each customer, and offers a seamless buying experience. Choosing a GOb2b ecommerce website ensures all these features and seamless integration with accounting systems such as Sage, Pegasus, and OGL Profit 4. The GOb2b Customer App also offers the same functionality, presenting an excellent platform to boost sales in 2024.

Here are some of the key benefits of an ecommerce website:

  1. Flexibility for your customers: Empowers customers to place large and repeat orders at their convenience without time restrictions.
  2. Reaching more customers: Expands the reach to different areas and even other countries with strong SEO implementation.
  3. Frees up sales rep time: Sales reps can empower more customers to order online, leading to organic sales growth.
  4. Customer data insights: Gain valuable insights to personalize the online experience and encourage repeat ordering.

Why offer a mobile app alongside an ecommerce website?

  1. B2B buyers expect a mobile app: Modern B2B customers expect an omni-channel experience, including a mobile app for convenient access.
  2. B2B apps improve cart abandonment rates: Allows customers to quickly access product information, add to cart, and check out with stored delivery details.
  3. An app encourages repeat purchases and customer loyalty: Customers who download the app are likely to make repeat purchases, driving loyalty.
  4. An app helps you stand out from competitors: Offering an app can differentiate your business and attract returning customers.

We hope this information has provided you with the confidence to embrace the numerous benefits of implementing ecommerce for your business. With over 20 years of experience in B2B ecommerce, we specialize in creating feature-rich, personalized customer experiences to boost sales. If you are ready to explore the world of ecommerce, we can help. Contact us if you would like to request our Customer App brochure.

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