What is a data feed?

neub9
By neub9
4 Min Read

What is a data feed?

A data feed is a continuous or on-demand stream of structured data that delivers current information from one or more sources to users. It enables new content or updates to be delivered to a computer or mobile device as soon as it is published, and can also supply data to other software.

This mechanism for sending up-to-date data or content is typically structured and sent from a server to a specific destination like a website or mobile app.

Data feeds come in various types, including news, weather updates, social media timelines, and threat intelligence feeds that provide organizations with constantly updated information about potential or current attacks that could pose a risk to their business.

They are often delivered using technologies like Really Simple Syndication (RSS) and Atom, which enable content creators to syndicate their information and allow users to view content from different sites in one place.

Key differences between structured data and unstructured data.
Data feeds deliver updates to current information through an ongoing stream of structured data.

Examples of data feeds

RSS feeds are one common type of data feed used by websites and blogs to automatically send notifications and article excerpts to users. Social media platforms like Facebook, Twitter, Instagram, and Pinterest also use data feeds to display up-to-date content to users, customized based on their preferences and profile information.

Diagram of data feeds in threat intelligence platforms.
Threat intelligence feeds, which pull threat data from multiple sources, are an example of a type of data feed in security.

What is a product feed?

A product feed is important in the context of e-commerce, as it provides a file with all the seller’s products, attributes, descriptions, and information. This file is essential for displaying accurate and detailed product information on e-commerce websites, helping to attract potential buyers and increase sales.

What is a product data feed in Google Ads?

Search engines like Google use data feeds to display relevant ads to users. Advertisers manage their data feeds for ads, assets, and targeting before creating and posting ads for different campaigns to Google Ads. These data feeds ensure that the ads are customized and relevant to the context of a user’s search or website being browsed.

Why are data feeds important?

Data feeds are crucial for keeping users engaged with content, such as blog posts and social media updates. They also enable targeted ads to be shown to users based on their activity, profile information, or interests, increasing the probability of relevant purchases. In e-commerce, product data feeds allow users to find and make informed purchase decisions based on the information displayed.

Explore the steps to turn real-time data streams into business value. Find out how streaming analytics can provide insight and value to your organization. Learn about using threat intelligence to protect corporate assets in “Threat Intelligence Frameworks to Bolster Security.”

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