RudderStack is now a HIPAA-compliant CDP | RudderStack

By neub9
3 Min Read

We are thrilled to announce that RudderStack is now fully HIPAA-compliant and prepared to enter into Business Associate Agreements (BAAs) with clients. This is particularly exciting for healthcare organizations like Accurx, as they can now leverage advanced customer data tools to deliver optimal patient experiences.

Patients expect healthcare providers not only to offer excellent care, but also exceptional customer support, personalized experiences, and expedited deliveries. These expectations are universal across the healthcare industry, whether the patient is engaging with a hospital, pharmacy, or any other firm providing healthcare services or products.

Delivering outstanding experiences that exceed patient expectations is only feasible with the aid of modern data tools and technology.

When healthcare companies and providers consider data, HIPAA is among the first concerns that come to mind. The Health Insurance Portability and Accountability Act is a set of privacy and security standards that safeguard patient information in the United States. For firms handling customer data, maintaining HIPAA compliance is imperative.

Delivering the best patient experiences requires the best data tools

Data engineers and those responsible for data protection at healthcare firms frequently find their choices of modern data tools limited because only a few vendors satisfy stringent regulatory standards.

Utilizing outdated or legacy tools makes it challenging for data, product, and marketing teams to construct a comprehensive view of their patients and their journey, ultimately restricting their ability to build superior customer experiences.

RudderStack: The CDP that keeps patient data safe

With RudderStack’s HIPAA compliance, data teams can collect robust customer data from every website and app, enabling product, marketing, and customer success teams to access a complete set of customer data.

Here’s why Covered Entities (CEs) trust RudderStack as a Business Associate (BA) that makes security and compliance easy for healthcare data teams:

  • Warehouse-first – RudderStack does not store any customer data, ensuring that your current security and privacy protocols remain enforced without the need for additional tooling. This is particularly significant for companies handling Protected Health Information (PHI).
  • Data governance – Limit what data is captured at the source and block non-compliant data.
  • PII masking and hashing – Utilize RudderStack’s Event Transformations feature to enforce data privacy compliance in-flight, including data masking, encryption, attribute removal, and event filtering.
  • Permissions management – Configure who in the company can set and view where PHI or PII data is going, a recent feature release.
  • SOC 2 compliance – RudderStack has obtained SOC 2 Type 2 attestation, providing customers with assurance of industry-standard security safeguards.

“Implementing RudderStack kickstarted a ‘revolution’ in our analytical capabilities.”

— Francesca Riva, Head of Data, Accurx

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