10 Content Marketing Articles Readers (Like You) Loved This Year

By neub9
3 Min Read

So you might have missed some of the helpful and thought-provoking articles from this year. To highlight things you might have missed, we’ve compiled a list of the 10 most popular articles published in 2023. The popularity was based on a mix of data including page views, email responses, and unique linking domains, as well as some editorial discretion. These articles are packed with valuable knowledge that you can use right away for emerging topics and evergreen fundamentals. We hope you find them as helpful as other readers did.
Remember that ear-splitting BEEP followed by the robotic chant, “This is a test of the Emergency Broadcast System – this is only a test?” That thing shook ’80s kids from even the deepest Saturday cartoon-induced haze. Blaring a loud noise isn’t an option for getting attention in a noisy inbox (thank goodness). But you can break through a noisy inbox by analyzing the successful designs, tactics, and content choices from newsletters that are easy to admire.
CMI’s annual research is one of the most read (and linked) pieces every year. The 14th edition rose up the charts more quickly than most, packing every finding into a single article instead of sending people to a PDF report. It includes details on everything from generative AI use to social media changes, how content work gets done, and where marketers plan to invest.
People got a look at Google’s Search Generative Experience, an experimental generative AI-driven search interface, this year. This article explains how the feature looks from the searcher’s perspective and provides advice on how to prepare content for this new search environment.
Somebody somewhere once said, “If you can’t explain it simply, you don’t understand it.” This article provides examples tailored to a variety of social and professional situations to explain content marketing simply.
The future of content marketing remains unclear, but Content Marketing World presenters give advice on how to future-proof your career.
With all the hoopla around AI-generated content, it felt like the right time to revisit the question of what makes content valuable. This article provides a checklist to ensure every piece you publish is up to the task.
If you want to know how your pay compares to the earnings of people in a similar career stage, this is the place to start. This report reveals the average content marketing salary in the United States along with career concerns, frustrations, skill investment plans, and aspirations.
Search is changing, social is changing, but an audience-first strategy still works. This article explores how to adjust to new content discovery patterns.
In this article, we provide more information for the 10 most popular articles published in 2023. Enjoy and happy reading!

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